1 September 2021
Perfetti Van Melle has signed up to the Science Based Targets Organization www.sciencebasedtargets.org. By doing so, Perfetti Van Melle makes publicly known its commitment to set science-based greenhouse gas emissions reduction targets across the company’s supply chain in line with the scenario to limit climate change-related temperature rise to below 1.5°C and to the criteria and recommendations of the Science Based Targets initiative (SBTi)...
2 February 2021
Fruit-tella Turns 90! This is a big year for Fruit-tella, the soft, fruit, chewy candy that first hit the Dutch market in 1932. In its 90 years of popularity, Fruit-tella has continued to expand and improve – and the look has changed too! As a result, Fruit-tella has continued to win more and more fruity lovers’ hearts each and every day for 90 years. That’s 32,850 days of delighting consumers!..
10 January 2021
On 12 January 2012, Chupa Chups revealed its first-ever store, located at the Mall of the Emirates.The interactive Chupa Chups Room houses an array of the tried-and-true brand favorites and new products alike, generating excitement among millennials and creating curiosity within mall visitors...